Fly guidance · Reviewed:
Begin with what is unclear
A logo gives the business a recognisable mark. An identity adds a consistent visual language: colour, typography, image direction and applications. Positioning comes earlier: who you help, what you offer and why someone should choose you. If people misunderstand your service, changing the logo alone may leave that problem in place.
Choose a useful scope
A new business with a clear offer may need a focused identity to launch. An established business may need a refresh that preserves recognition. A wider strategy project is useful when the audience, offer or business direction has changed. Bring the materials you actually use—your website, packaging, proposals, signage or social posts—so the scope reflects real needs.
Ask what you will receive
Confirm the number of concepts and revisions, approved logo versions, suitable file formats, font and image licences, and usage guidance. Ask how Arabic and English appear together at small sizes and on mobile screens. Clarify ownership and third-party licensing in the agreed terms; buying a design does not automatically remove every licence restriction.
Connect the identity to your next launch
Prioritise the touchpoints customers will see first. A service business may need a website and proposal template; a restaurant may need a menu and profile images; a retailer may need packaging and product pages. These are planning examples, not claims about completed Fly projects. Agree on which applications are included and which are later work.