An online-store team reviewing products, orders and checkout across desktop, tablet and mobile

Commerce without friction

Service / 02.2 Online Stores

Turn browsing into buying—beautifully.

Fly builds online stores that connect product discovery, checkout and order handling. We agree the product catalogue, payment provider, delivery requirements and ongoing responsibilities before building.

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Explore this service familyWebsites & E-commerce

The buying journey

Remove the friction between discovery and purchase.

  1. 01Discover
  2. 02Compare
  3. 03Checkout
  4. 04Return

The Fly approach

Your store should feel as considered as your product. We balance brand expression with the speed, clarity, and confidence customers need to complete a purchase.
What comes together
01
Commerce strategy

Product architecture, collections, navigation, and conversion journeys designed around how customers shop.

02
Store design

A premium, mobile-first storefront that makes products easier to discover and understand.

03
Payments & operations

Checkout, payment, shipping, tax, inventory, discount, and customer-account foundations.

04
Launch readiness

Product setup guidance, analytics, essential automations, testing, and team handover.

Explore examples for this service ↗

Examples are illustrative design concepts, not client case studies or verified business results.

Plan your scope

Clear starting points.

Options from our current service catalogue. Choose a starting point; we review the scope, remove overlaps and confirm your quotation before payment.

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Not sure where to begin? Tell us your goal. We’ll help you choose.

Prices in GBP. Applicable taxes and third-party costs are confirmed in your quotation. Add-ons complement a core project; we do not charge twice for included services.

See the work take shape

From product discovery to a confirmed order.

See the store journey connect collections, product confidence, checkout, payments, and fulfilment.

An e-commerce experience moving from store planning through responsive design to launch and performance review
01

Plan the store

We map products, operations, fulfilment, and the complete buying journey.

02

Create the experience

We design and build every important storefront and checkout touchpoint.

03

Test the business

We validate orders, payments, mobile use, notifications, and fulfilment before launch.

What changes

The value you should feel.

Faster product discoveryA more trusted checkoutSimpler store managementA platform ready to scale

Fly client projects

Explore the live websites.

Client project references, separate from the illustrative concepts in our inspiration gallery. Visit the websites to explore their current experience.

Before you decide

Clear answers before you enquire.

Understand the scope, costs and responsibilities before your next step.

What does the Online Store starting point include?

It includes up to five pages, shop and checkout configuration, the first ten products and one standard payment-provider integration. Additional products, custom features and specialist integrations are scoped separately.

Are transaction fees and platform subscriptions included?

Payment-provider transaction fees, paid platform plans and paid applications are separate. We identify the proposed services and responsibilities before you accept the quotation.

How long will the work take?

Timing depends on scope, content readiness, integrations and approvals. Share your target date; the delivery schedule is agreed in your offer before work begins.

Who owns the finished work and accounts?

Your agreement defines ownership, handover and account access. Third-party fonts, images, software and platform services remain subject to their licences. Ask us to specify the source files and access you need before accepting the scope.

What happens when I select “Start your project”?

You share your business, priorities and contact details so Fly can review your needs. Submitting an enquiry does not take a payment or commit you to a purchase. You review the proposed scope and terms before accepting.

Before you decide

A website, social media, or both?

Choose the next step around what your customers need to do, then build only what supports it.

Read the guide

A clear next step, every time

Know what happens next.

Start with a conversation about your business. We work out the details together before delivery begins.

  1. Share the essentials

    Tell us about your business and what you want to improve. Save a draft if you need to come back.

  2. We review and recommend

    We discuss your priorities, shape the right service mix, and send a clear scope and quotation.

  3. Review, then decide

    Check the deliverables, timing and payment terms before accepting. An enquiry does not commit you to payment.

  4. Continue in one place

    Once your project is created, your next steps, messages, files and invoices stay together in your client portal.

Start your project brief

Already sent an enquiry? Continue your existing request

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