01 / DESIGN DIRECTION
LUMA · Website
Explore how this business brings its identity, products and services together online.
Use this idea in my briefWEBSITE, BRAND & MARKETING DESIGN
Beauty & wellness
Explore how this business brings its identity, products and services together online.
Illustrative concepts to explore your customer journey, not completed client work. Your design, scope and quotation are agreed before the project begins.
Start your projectWebsite design servicesShowing ideas for: Beauty & wellness
Websites
A website for the same brand shown throughout this collection. Explore its design and customer journey.
Brand & Identity
See how an identity comes together across the details your customers see and use.
IDENTITY APPLICATION EXAMPLE
LUMA · Identity in practice
Treatment materials, product packaging and a considered studio identity.
Use this idea in my brief ↗What does this service include? ↗Illustrative concept, not a completed client project. Scope is agreed before work begins.Social Media & Visibility
Explore feed posts, carousel content and vertical cover concepts, with a clear purpose for each format.
SOCIAL CONTENT EXAMPLE
LUMA · Posts, carousel & Reel cover
Treatment stories, studio atmosphere and product introductions.
Use this idea in my brief ↗What does this service include? ↗Illustrative concept, not a completed client project. Scope is agreed before work begins.Digital Marketing
Follow a sample search campaign from the ad to a matching page and customer action. See the strategy and measurement behind it.
SAMPLE PAID-SEARCH JOURNEY
LUMA · Search ad to product
A skincare search ad connected to a matching product page and shopping action.
Use this idea in my brief ↗What does this service include? ↗Illustrative concept, not a completed client project. Scope is agreed before work begins.Fly Care & Ongoing Support
After launch, keep your digital presence cared for and up to date.
ONGOING CARE EXAMPLE
LUMA · Ongoing website care
Treatment menus, booking links and gift-page maintenance.
Use this idea in my brief ↗What does this service include? ↗Illustrative concept, not a completed client project. Scope is agreed before work begins.Explore designs for your sector
Website, identity, content, campaign and care examples shaped around your customer journey.